Hydrate, hydrate, hydrate! That’s what we are told to do to keep our bodies alive and healthy and to help our skin stop from drying up. But it is impossible to hydrate our skin from the outside in – otherwise we could get all the hydration we need from a 20 minute shower! Our skin is our body’s largest organ and it is exposed on a daily basis to the rigors of the Summer sun and wind. It is important to keep our skin cells nourished so that the sun and wind do not deplete the skin of it’s necessary nutrients. Enter ‘theCream’ – a totally new innovative technology. It is turning the skin care industry upside down, which is why the logo for the company is upside down! The premise of ‘theCream’ is to feed our skin from the outside in, all the nutrients and goodies we need to survive the Summer sun, and to slow down the dehydration of the skin.